SEABEDEE
Seabedee is a premium CBD brand that I co-founded and served as Chief Marketing Officer since 2018. This passion project was born out of a desire to help those close to us who were suffering from conditions such as drug addiction and cancer. Seabedee offers a full line of high-quality CBD products, including oils, edibles, topicals, and skincare items, all designed to improve wellness and provide relief without psychoactive effects.
Key Strategies:
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Product Sourcing and Design: I oversaw the sourcing of premium, non-GMO, US-grown hemp for our products, ensuring the highest standards of quality and efficacy. The product designs were crafted to be both aesthetically pleasing and user-friendly, appealing to our target demographic.
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Advertising and Landing Pages: We executed comprehensive advertising campaigns across multiple platforms, including Google and social media. These campaigns were supported by carefully optimized landing pages designed to convert visitors into customers by highlighting the unique benefits of our products and offering a seamless purchasing experience.
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Google Business Listings and Store Openings: I managed the setup and optimization of Google Business Listings to enhance our online presence and drive local traffic to our retail stores. At the height of our business, Seabedee had three retail locations in high-end areas: California Street and Fillmore in San Francisco, Bleeker Street in New York, and La Jolla in San Diego.
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Website and Conversion Optimization: The Seabedee website was continuously optimized for performance, user experience, and conversions. This included regular updates to the site design, content, and checkout process to ensure a smooth and efficient shopping experience for our customers.
Results:
The strategies implemented resulted in strong brand growth, a robust online and offline presence, and high customer satisfaction. The luxury retail locations established Seabedee as a trusted and premium CBD brand in major markets, while our digital efforts ensured we reached and served a wide audience effectively.
