top of page

VOX VERSE

VOX is a cutting-edge NFT and gaming platform that offers users the chance to collect and engage with unique digital characters within the VOXverse, a vibrant metaverse. Our primary objectives were to drive user engagement, sell out VOX NFTs, and promote the mobile game "Get Plucked."

 

Key Strategies:

​

  • NFT Sales Campaigns: We launched targeted campaigns to sell out NFTs for high-profile projects like Mirandus Vox and Walking Dead Vox. These campaigns emphasized the unique benefits of owning VOX NFTs, creating urgency and excitement that resulted in rapid sales and significant revenue generation.

  • DreamWorks Collaboration: Partnering with DreamWorks, we created and marketed Troll Vox, a special edition of VOX NFTs. This collaboration leveraged the popularity of DreamWorks characters, attracting a wider audience and enhancing the appeal of the VOXverse.

  • Comprehensive Advertising Strategy: To maximize reach and effectiveness, we deployed a multi-platform advertising strategy. We utilized billboards, social platforms such as Twitter, Facebook, Instagram, Reddit, Snapchat, and YouTube, as well as Google Search and Display ads. This diverse approach ensured broad visibility and engagement across different audience segments.

  • Mobile Game Marketing: For "Get Plucked," a mobile game designed to entertain with its quirky gameplay, we ran ads across Google Play, Apple Store, and Meta platforms. Our goal was to drive installs at a cost per install (CPI) of under $2, which we successfully achieved, bringing thousands of new players into the game.

 

Results:

 

  • Sold Out NFTs: Both Mirandus Vox and Walking Dead Vox projects sold out quickly, thanks to the strategic marketing efforts, resulting in significant revenue for VOX.

  • Enhanced Brand Recognition: The Troll Vox collaboration with DreamWorks not only drove sales but also elevated the VOX brand by associating it with a globally renowned entertainment company.

  • Wide-Reaching Advertising Impact: The comprehensive advertising strategy across billboards and various social and digital platforms effectively increased user engagement and brand awareness, leading to robust campaign performance.

  • Successful Game Launch: The "Get Plucked" campaign successfully generated thousands of installs, maintaining an efficient CPI of under $2, and significantly boosting the game's player base.

​

​

​

bottom of page